UX · CX · AI Strategy · Intelligence Experience
We build more than just experiences.
We build what your employees, clients and your business need.
The Mirror Effect is a UX, CX and AI strategy studio. We don't impose solutions — we listen, reflect, and build what your business genuinely needs.
With over 25 years designing digital experiences — from fine arts to EdTech, from startups to Air Europa — we bring a rare combination of sensitivity, strategic thinking, and human–AI collaboration.
Let's talkResearch, strategy and design of digital and physical experiences that put people — not systems — at the center.
From concept to launch. Interfaces that work beautifully, feel intuitive, and solve real problems.
We help organizations integrate AI ethically and effectively — not as a replacement, but as a partner.
Workshops, consulting and mentoring for teams and leaders ready to rethink how they design, decide and grow.
UX has reached the end of its cycle. Intelligence Experience™ (iX™) is the next evolution — a radical redefinition of how we design for conscious, emotional human beings in the age of AI.
"When the U became an I, design stopped being about others — and became a way of caring for the self."
The emotional, cognitive and functional footprint of every individual — adapting experiences in real time, ethically.
Beyond personas. Every single individual, defined by their own Intelligence Trace™. No archetypes. No assumptions.
What matters is not who you are — it's what you need to achieve. Right now. In this moment.
Design that responds to mental states, neurodivergence and emotional shifts — not just physical disability.
Madrid, 1973. Fine arts background, 25+ years in digital design and EdTech. Founder of Nexus Dupla and Alevosía Magazine (2000). Speaker at OpenExpo Europe and CTO AI Summit. Creator of Intelligence Experience™ — a framework that redefines how humans and AI collaborate to design better experiences.
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